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by Kate McLaughlin

What Kate Did

 

I can hardly believe that it’s been an entire month since I began my apprenticeship with JSA Psychotherapy Ltd! It has flown by, and I’ve learnt so much already. To celebrate completing my first month, here’s an update as to what I’ve been up to and what’s coming up for me in the future.

 

What Kate Did Before JSA Psychotherapy

 

Before joining JSA Psychotherapy LTD, I completed a Level 2 apprenticeship in Business Admin with a focus on marketing, which is how I knew that I wanted to go into the marketing industry and complete a higher-level apprenticeship, to gain both the knowledge and experience of digital marketing.

My previous apprenticeship allowed me to dip my toes into the marketing waters. It gave me experience within social media marketing, which I am so excited to be bringing to JSA Psychotherapy LTD – I have already started implementing my already existing knowledge into the company’s social media channels, so make sure you check them out to keep up to date with what’s going on!

Before I started here, I was nervous, just like anyone else would be when starting a new job, but my determination and passion to make this role my own allowed me to become part of the team straight away.

It’s always daunting being the new person, especially when you’re beginning your career journey and don’t know everything there is to know about the industry, but the team has welcomed me so warmly. From the moment I stepped through the door, I felt like I had been here for years.

 

What Kate Did in her first month at JSA Psychotherapy

 

From the second I sat down at my computer, it’s been non-stop learnings. From Kanban boards to email marketing, my first four weeks here have been full of learning opportunities that I’m sure will stay with me throughout my entire marketing career.

During my first week, I learned how to use MailerLite, which is the platform JSA Psychotherapy uses to build and publish the JSA Magazine, which you can subscribe to here. I also learned how to access and report on the analytics from our marketing emails.

Along with MailerLite, I learned how to use Eventbrite to upload training courses and workshops, so make sure to keep an eye out for any upcoming courses that will be on there. I also dabbled in WordPress and uploaded a blog, which you can read here.

Towards the end of my first month, I began learning more about the analytical side of marketing, using Google Analytics and I even did a brief social media report for the team. I’m looking forward to delving deeper into analytics. I find it such an interesting topic and can see how valuable a part it is in the marketing toolkit.

Not only have I began learning so much about marketing, but I’ve also learnt so much about JSA Psychotherapy, my new colleagues and have really settled into my new role.

 

What will Kate do in the future?

There are endless opportunities for me to get stuck into, like creating online courses, marketing campaigns and expanding our social media reach even more. I’ve joined JSA Psychotherapy at such an exciting time filled with growth and new adventures and I’m really looking forward to the times ahead of me.

Keep up to date with what’s going on by following us on Facebook, LinkedIn and Twitter and why not check out some of our other blogs while you’re here?

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